The importance of investment in physics R&D was promoted in a fringe IOP/The Industry Forum meeting at the Labour party conference. The Chair, Anjana Ahuja, highlighted that physics-based industries contribute 11% to UK GDP and 10% to employment. Covering all the bases, the panel included Peter Stephens of Arm, a true UK tech success story, Robert Lamb of the IOP and the research community, Professor of Physics Matthew Brookes from Nottingham University and Jo Slota-Newson from the VC sector. Chi Onwurah MP, newly elected Chair of the Digital, Innovation and Technology Select Committee gave her endorsement of the importance of physics.